Physician Websites Need A Testimonial Page

This should come as no surprise: your patients are talking about you – are you using it to your advantage?

Physician websites are usually filled with basic contact information, directions, and usually a picture of the doctor.

Once you’re ready to move beyond the basics, a testimonial page is a great place to add something unique that I guarantee is being underused in your market.

Potential patients want reassurance that they’re making an intelligent choice in a physician who’s been trusted by others.

That’s where the most powerful marketing tool known comes in.

Four reasons why you should include testimonials on your physician website

1 – It’s more powerful when others sell you

Promoting yourself is an essential part of the successful physician’s practice these days – and patients want to believe what you say.

But the opinions of the customer often have a more powerful influence over prospective patients than your own pontifications.

2 – They highlight what you do

A set of testimonials and comments from patients with common problems reassures visitors to your website that you have expertise and experience; you’re not just theorizing.

It’s yet another outlet for promoting your chosen procedures, areas of expertise, or particular skill.

3 – Testimonials are evergreen

It’s nice to have a continuous stream of constantly updated testimonials and comments from raving fans.

But a solid testimonial about a common area of expertise in your practice can be helpful for many years, helping to chisel in stone the effectiveness of your treatments and methods.

4 – They help patients see their results in advance

Part of successful treatment is managing expectations and giving patients a glimpse of what life is like after treatment.

Well-done testimonials from patients similar to your website readers draws them in, lets them feel that you are empathizing with them, and forms an early bond with your practice.