In this month’s edition of AAOS Now, I wrote an article on ways you can get started using online video to promote your practice.
Even though the target audience is orthopedic surgeons, you can use these techniques for any specialty. We all have to educate our patients; we all need patients to come in the door after finding us online. Video is a big part of making that happen.
How video works to market your practice
Video works overtly, to create eye-catching images your patients click on when they arrive at your website.
Video works behind the scenes to bring more patients in your door by helping your website rank higher in the search engines. Make sure your online videos are connected to your website.
You can also use those videos for offline purposes, or for in-office patient education.
In the AAOS Now article I provide several examples of the types of videos you can create.
Take a look at the article and let me know what technique you like best – leave a comment below if you have more questions or need more information.
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