Technology tools and marketing tactics that empower you to reach, attract, and educate more patients
The Haystack of Search Results
Use this simple test to find out if it’s easy for patients to find you when searching online for you or your practice. All you need is a browser and an internet connection!
You only have a few days to shut off access to a very personal part of your online activity. Google changes its policy on March 1st, 2012. Learn how in this video.
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Patients find us by looking for solutions to their health problems. We like to envision a patient with a problem we treat quickly finding us either by searching online or asking friends who they would go to see.
What happens if that process never takes place?
A recent survey indicates patients are not even looking for health information at the same pace they used to.
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Here’s a quick bullet list of things you can do to create a secure password online.
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The Lytro Light Field Camera
Patients looking for your practice
In this video from 1997, Steve Jobs responds to questions from the audience. A man tells him he doesn’t know what he’s talking about and wants to know more about why a certain product was not developed further.
Three things about Steve’s answer intrigued me. Take a look at the video and see if you agree. See if you can start applying these lessons in your business this week. [Read more…]
