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Technology tools and marketing tactics that empower you to reach, attract, and educate more patients

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Can Patients Find You Online? Find Out With This Simple Test

February 27, 2012 by Noel Leave a Comment

searching the haystack

The Haystack of Search Results

Use this simple test to find out if it’s easy for patients to find you when searching online for you or your practice. All you need is a browser and an internet connection!

[Read more…]

Filed Under: Patient Searchers

Google Web History Privacy For Doctors

February 24, 2012 by Noel Leave a Comment

security lockYou only have a few days to shut off access to a very personal part of your online activity. Google changes its policy on March 1st, 2012. Learn how in this video.
[Read more…]

Filed Under: Digital Life

Fewer Patients Looking For Health Information

January 24, 2012 by Noel Leave a Comment

hand with magnifying glassPatients find us by looking for solutions to their health problems. We like to envision a patient with a problem we treat quickly finding us either by searching online or asking friends who they would go to see.

What happens if that process never takes place?

A recent survey indicates patients are not even looking for health information at the same pace they used to.
[Read more…]

Filed Under: Patient Education, websites

Creating a Secure Online Password

January 10, 2012 by Noel Leave a Comment

A locked secure padlockHere’s a quick bullet list of things you can do to create a secure password online.
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Filed Under: online tools

Lytro Camera – The Future of Photography

December 12, 2011 by Noel 4 Comments

fingers holding lytro camera

The Lytro Light Field Camera

If you’re looking for a post-Christmas gift for the member of your family that has everything, this may be for you. [Read more…]

Filed Under: gadgets

How Patients Find Your Practice in 2011

December 10, 2011 by Noel Leave a Comment

magnifying glass finding

Patients looking for your practice

A recent survey conducted by Harris Interactive tells savvy doctors some important news about how patients find medical practices. [Read more…]

Filed Under: Patient Searchers

Lessons For Successful Physicians From Steve Jobs

November 28, 2011 by Noel 1 Comment

In this video from 1997, Steve Jobs responds to questions from the audience. A man tells him he doesn’t know what he’s talking about and wants to know more about why a certain product was not developed further.

Three things about Steve’s answer intrigued me. Take a look at the video and see if you agree. See if you can start applying these lessons in your business this week. [Read more…]

Filed Under: Leadership, Success

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