Technology tools and marketing tactics that empower you to reach, attract, and educate more patients
Google Place Page for your practice
You may have noticed search results that show collections of local businesses with accompanying maps at the top of Google’s results. These are search results that take people to businesses that have claimed their Google Places Pages.
These pages are free to create and business owners may create one per physical location of their business.
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Secret Google Search Techniques
Searching is big business in the world of Google. Enabling users to find relevant information is at the core of Google’s culture and mission.
A recent interview and article with a “search anthropologist” at Google inspired me to give you a list of four search techniques I use every day to save time when searching.
Put these into practice now and stop wasting more time than you need to online.
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Now you can clear out your inbox with abandon!
I share a lot of case information with colleagues over email and search old emails frequently. I have thousands of emails in my inbox. I’ve tried to de-clutter it by organizing the email into folders, but I don’t have time to do it the right way.
Having all that email piled up on my computer’s hard drive also bogs down the search function when I need it. It would be nice to freely delete those thousands of messages without worrying if I’d ever see them again.
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You may be irritated by patients who ask tons of questions. The fact is that patients ask surprisingly few questions in our offices. This can be a wonderful thing or a terrible thing.
Here’s how having a patient-friendly website for your practice can ensure that your patients ask few questions for all the right reasons.
Creating content for your practice website
You don’t need a domain name, or hosting, or even know a thing about building a website to get started on the most important part of a website for your practice. Here’s how to start a practice website:
Doctor rating sites continue to dominate search results in the major search engines.
In this video, you can see a great example of why we all need to claim our profiles on these sites.
For many years I’ve thought that searching and our integration with technology in general would eventually depend heavily on voice recognition.
Google is demonstrating its commitment to that concept with its latest release – Google Voice Search for desktop browsers. Here’s how to quickly find out if this is helping or hurting searchers looking for your practice online.
