Have you completely delegated your marketing to another person or group? Here are some practical ways you can take back some control and avoid embarrassment.
Captions, subtitles, and transcripts for YouTube videos can be powerful additions to your marketing efforts. I’ll explain why this is an important component of your YouTube promotion strategy.
In a recent email Quick Tip, I discussed the difference between image ads and direct response ads for your practice.
Here are some examples.
Direct Response Ads
Patients find us by looking for solutions to their health problems. We like to envision a patient with a problem we treat quickly finding us either by searching online or asking friends who they would go to see.
What happens if that process never takes place?
A recent survey indicates patients are not even looking for health information at the same pace they used to.
You may have noticed search results that show collections of local businesses with accompanying maps at the top of Google’s results. These are search results that take people to businesses that have claimed their Google Places Pages.
These pages are free to create and business owners may create one per physical location of their business.