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Captions In YouTube Videos – 3 Reasons To Start Using Them

August 18, 2012 by Noel Leave a Comment

video camera against green background

Image Credit: ZapTheDingbat on Flickr

Captions, subtitles, and transcripts for YouTube videos can be powerful additions to your marketing efforts. I’ll explain why this is an important component of your YouTube promotion strategy.

[Read more…]

Filed Under: Marketing, Video

How To Upload And Share Large Files Using Google Docs And Google Drive

June 11, 2012 by Noel Leave a Comment

Watch this video to learn how to quickly and painlessly upload large files of virtually any type to Google Drive and share them with your colleagues, patients, or anyone.

Watch it on YouTube for a larger screen size.

Filed Under: online tools

Four Tips To Create Smoother Online Promotional Videos For Your Practice

May 15, 2012 by Noel 1 Comment

camera man

http://www.flickr.com/photos/jurvetson/

How can you get more comfortable in front of the camera when creating practice promotional videos for your practice? Here are four things I do.

[Read more…]

Filed Under: Video

Physician Websites Need A Testimonial Page

April 10, 2012 by Noel Leave a Comment

man whispering to woman

Your patients are talking

This should come as no surprise: your patients are talking about you – are you using it to your advantage?

[Read more…]

Filed Under: websites

Avoid Overpaying for Reputation Management Services For Your Practice

March 6, 2012 by Noel Leave a Comment

checkbox ratingIn a recent article in Crain’s New York Business, Cara Trager reports on three professionals who have recognized the importance of online reputation in their practices.

You don’t have to spend the money they did to successfully manage your online reputation for you or your practice.

[Read more…]

Filed Under: doctor rating sites

Image Ads Versus Direct Response Ads For Your Practice

March 6, 2012 by Noel Leave a Comment

In a recent email Quick Tip, I discussed the difference between image ads and direct response ads for your practice.

Here are some examples.

Image Ads

An ad for a design agency

An ad for a pediatric clinic

An ad for an orthodontic practice

Direct Response Ads

An ad for a chiropractic clinic

An ad for a Shell service business

An ad for a cyberknife facility

Filed Under: Marketing

Can Patients Find You Online? Find Out With This Simple Test

February 27, 2012 by Noel Leave a Comment

searching the haystack

The Haystack of Search Results

Use this simple test to find out if it’s easy for patients to find you when searching online for you or your practice. All you need is a browser and an internet connection!

[Read more…]

Filed Under: Patient Searchers

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