Have you completely delegated your marketing to another person or group? Here are some practical ways you can take back some control and avoid embarrassment.
Get More Visitors To Your Website Using A Common Sense Formula
Here’s an example of how I got a surge in website visitors using a timely blog post.
Captions In YouTube Videos – 3 Reasons To Start Using Them
Image Credit: ZapTheDingbat on Flickr
Captions, subtitles, and transcripts for YouTube videos can be powerful additions to your marketing efforts. I’ll explain why this is an important component of your YouTube promotion strategy.
Physician Websites Need A Testimonial Page
Your patients are talking
Image Ads Versus Direct Response Ads For Your Practice
In a recent email Quick Tip, I discussed the difference between image ads and direct response ads for your practice.
Here are some examples.
Image Ads
An ad for a design agency
An ad for a pediatric clinic
An ad for an orthodontic practice
Direct Response Ads
An ad for a chiropractic clinic
An ad for a Shell service business
An ad for a cyberknife facility
Fewer Patients Looking For Health Information
Patients find us by looking for solutions to their health problems. We like to envision a patient with a problem we treat quickly finding us either by searching online or asking friends who they would go to see.
What happens if that process never takes place?
A recent survey indicates patients are not even looking for health information at the same pace they used to.
[Read more…]
Creating a Google Places Page for Your Practice
Google Place Page for your practice
You may have noticed search results that show collections of local businesses with accompanying maps at the top of Google’s results. These are search results that take people to businesses that have claimed their Google Places Pages.
These pages are free to create and business owners may create one per physical location of their business.
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