Ultimately you are in control of and take responsibility for the content on your practice’s website; whether you write it yourself or pay someone else to do so. Creating content that patients will find valuable and interesting is quite easy if you know this secret…
Patients find us by looking for solutions to their health problems. We like to envision a patient with a problem we treat quickly finding us either by searching online or asking friends who they would go to see.
What happens if that process never takes place?
A recent survey indicates patients are not even looking for health information at the same pace they used to.
You may be irritated by patients who ask tons of questions. The fact is that patients ask surprisingly few questions in our offices. This can be a wonderful thing or a terrible thing.
Here’s how having a patient-friendly website for your practice can ensure that your patients ask few questions for all the right reasons.