Technology tools and marketing tactics that empower you to reach, attract, and educate more patients
The Haystack of Search Results
Use this simple test to find out if it’s easy for patients to find you when searching online for you or your practice. All you need is a browser and an internet connection!
Patients looking for your practice
For many years I’ve thought that searching and our integration with technology in general would eventually depend heavily on voice recognition.
Google is demonstrating its commitment to that concept with its latest release – Google Voice Search for desktop browsers. Here’s how to quickly find out if this is helping or hurting searchers looking for your practice online.
A recent study this month by the Pew Internet Project and California HealthCare Foundation tells us that 8 out of 10 internet users look for health information online.
